Thursday, December 6, 2012

5 Tips how your ecommerce website design could convert visitors ...

Got business to make online?

Prefer using ecommerce website design. Ecommerce is different from an informational website. It?s all about selling your products and services online. Ecommerce websites could be online tools for your business. Customizing your ecommerce website and incorporating features like shopping cart, payment portals, and shipping makes it a lethal online business tool.

1. Your products or services speak for you

Your visitors should at, first glance, come to know what you offer. Showcasing your products with an image slider or a flash introduction would work. If possible avoid using flash introductions as they tend to make your website?s page heavy to load. For example, your free shipping or discounts offer could well be noticed by the visitors. This may increase your conversion by 1% to 3%.Your products, if positioned properly on the homepage, will make it easy for the visitor to browse. A sidebar and a drop-down with all the products listed support a good user interface.

Give it all in hands of the visitors. Wouldn?t it be great if you could design your own t-shirt, or have a picture of yours on a coffee mug, or you could design your own canvas online? It?s fun. Giving power to your visitors gives them a sense of trust and personal touch to their choice of products.

2. Offer great User-Interface

Comfort of your visitor comes first. Get your user excited about products by having a good design, quality content, and proper products display. For example, Discount codes, newsletter modules, pricing management, and option groups are some of the features that you can incorporate in your ecommerce website design.

Shopping cart: Customize your products display, product descriptions, and prices with shopping cart. Shopping carts are largely a great way of offering online purchase mechanism. You can choose a product and add to the cart for the invoice. Many sites having shopping cart functionality have higher conversion ratio by 2% to 3%.

3. Cross-Selling

If you have purchased any product or service online, you add the item to the cart, a complimenting product shows up as a suggestion or recommendation. This is good strategy to boost your sales. For example, if your website is all about cosmetics and a visitor selects a product, say a cold cream from the product list, a recommendation for cleansing agent would be apt here. This triggers the sales figures chart. A visitor would instantly get his hands on the cleansing agent, if you have a discount card on it.

4. Guest Checkout Option

Giving a guest checkout option on your ecommerce website design serves purpose to the visitors who do not wish to login. A visitor can just select the product and add the item to the cart by just providing the E-Mail address.

5. Secure Payment Method

You wouldn?t want your visitors to feel insecure about making payments for a product or service on your ecommerce website design. Get a secure payment gateway to have secure transactions.

Conclusion,

Go for a custom ecommerce website design keeping the above tips in mind and have successful business online.

Source: http://www.workoninternet.com/business/working-online/building-website/220763-ecommerce-website-design.html

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